YouGov conducted a UK survey, with respondents drawn from mobile broadband users (1050), and non broadband users (2050). The results indicate that Internet Service Providers (ISPs) could be in trouble, because of the growing popularity of mobile broadband. In fact, more and more people switch to dongle/data card or their laptop or PC. This threatens to undermine the stability of the traditional ISPs, and unless they come up with some strategies, they will soon be out of business.
The research discovered that an increasing number of internet users prefer a mobile broadband internet service to a fixed ISP line. They are constantly making a choice to switch or replace their fixed ISP line with mobile broadband. It seems more practical to the young and mobile population, to access the Internet through a mobile phone network. In the near future, it seems that there are more dismal days awaiting ISPs. An estimate 5% of users who at the moment are subscribing to both fixed ISP and mobile broadband, seem to have plans to cancel the ISP service in 12 months or so.
In spite of the growth in the use of mobile broadband, the quality of service is not up to standard. The basic issue is with the price of the service and the connection speeds delivered to the customer. According to the research, over a quarter of current mobile broadband users will more than likely cancel their contracts. Some might consider using it but only on non-contract, prepaid basis.
It is true that mobile broadband is more user friendly and the installation is much simpler. On the other hand, the transmission speed, and the network coverage is not where it should be. This should be a big advantage for traditional ISPs, as they could increase marketing campaigns in areas of low mobile broadband coverage. This should compensate to some degree, for customer loss.
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